World Music Lab 🐸 ARTIST'S CIRCLE OF TRUST

Playing the Real Game!

Feb 11, 2025

🌟 Hello!

In the previous article, I tried to explain how the music industry has changed, and why simply releasing an album and hoping for success are long gone. We are in a community-centric era, where relationships and trust drive careers forward. Building a strong, supportive network is essential for sustaining and growing as an artist. But who should be in your circle? Here are the key people every music artist needs:

1. Other Artists: Your Creative Allies

No artist succeeds in isolation. Connecting with fellow musicians fosters collaboration, inspiration, and growth. Whether it’s through co-writing, sharing gigs, or simply exchanging experiences, relationships with other artists can open new creative and professional opportunities. Building a network of like-minded musicians also strengthens the sense of community within the industry.

2. Music Professionals: The Architects of Your Career

From booking agents and managers to producers and PR specialists, having the right music professionals in your circle is crucial. These are the people who help strategize your career, book your shows, produce your music, and get your work into the right hands. Finding professionals who genuinely believe in your music and align with your vision can make all the difference.

3. Media People: Amplifiers of Your Message

Journalists, bloggers, playlist curators, and radio hosts play a crucial role in getting your music heard by a wider audience. Building relationships with media professionals can lead to interviews, reviews, and playlist placements that increase your visibility. The key is to approach them with authenticity and a compelling story, rather than just expecting coverage.

5. People with Digital Skills: The Builders of Your Online Presence

In today’s digital landscape, having people in your circle who understand social media, content creation, website design, and digital marketing is invaluable. Whether it’s a friend who’s great at videography, a designer who helps with your branding, or a social media strategist who optimizes your outreach, these digital-savvy individuals can help you stand out and maintain an active online presence.

6. Cultural Organizations: Gateways to Funding and Exposure

Cultural institutions, music foundations, and arts organizations can offer valuable resources such as grants, residencies, and showcase opportunities. Many of these entities actively support emerging and independent artists by providing funding, mentorship, and exposure. Being connected to these organizations can help sustain your career financially and introduce you to new audiences.

7. Superfans: The Heart of Your Community

Superfans are more than casual listeners; they are your most devoted supporters. They attend your shows, buy your merch, and spread the word about your music. They engage with your content, defend your artistry, and make you feel like your work matters. Nurturing your superfans by giving them exclusive content, behind-the-scenes access, and personalized interactions will help turn your music career into something sustainable.

Conclusion

Having good people in your circle is just the beginning. The key to long-term success is nurturing these relationships. Engage with your superfans, collaborate with fellow artists, communicate clearly with music professionals, stay connected with cultural organizations, maintain media relationships, and leverage digital experts to enhance your brand.

Focus on quality over quantity. Every person holds the potential to unlock new opportunities. Treat them as your heroes. Your music is important, but the relationships you build matter even more. Your community and trusted circle will be your greatest support system.

Tip: Think as a gardener!

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Eric

Who is Eric