World Music Lab 🐸 1,000 TRUE FANS THEORY
🌟 The Power of Building Your Tribe: Insights from the 1,000 True Fans Theory 🌟
Recently, one of my trainees asked about the rationale behind building a fan base, tribe, community, or circle of trust. Part of the answer lies in Ken Kley's development on the 1,000 True Fans Theory.
The concept is refreshingly simple: Instead of chasing millions of followers or customers, focus on cultivating a dedicated fan base of just tens or hundreds of "true fans" – those loyal supporters who eagerly await your next creation and happily support you in return.
🚀 Imagine this: Each true fan spends anywhere from 10 to 50 euros per year on your work. Do the math! Consider the time and energy spent on platforms like Spotify, striving for 5,000 streams (around 4 $). Now, redirect that same effort to finding one fan buying 4 of your songs – or 4 fans buying 1 song – on Bandcamp. It's a no-brainer. Why? Because these are real fans you can connect with directly, no algorithm hurdles to overcome, and your competition is other independent artists like you, not major companies.
🌱 However, to attain 100 true fans, you may need a larger following. Take, for instance, an artist I worked with during the pandemic. They grew their follower count from 13,000 to 100,000. Out of these, approximately 1,000 became true fans who joined their fan-club and even helped produce two albums.
👏 Whether you're just starting out or aiming to elevate your career, remember: It's not about reaching everyone; it's about deeply connecting with the right people. Nurture your 1,000 true fans, and watch your dreams soar!
Ready to transform your passion into a thriving venture? Let's do it, one true fan at a time. 💪✨
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Talking more soon,
Eric